The Cerne Abbas Giant or the "Rude Man" is the largest hillfigure in Britain. He is depicted naked with a huge erect phallus and carries a giant club, which measures 120 feet in length. His virility was put to use in fertility folk magic. Local women who wanted to conceive would spend a night alone on the hillside and would sleep on the erect phallus, and young couples would make love on the giant's phallus to ensure conception.

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